Today is a big lesson I’d like to share with you. It took a long time for me to learn to live this and it’s the biggest part of any success I have and all future success.
I call it “Big Hearts Big Pockets”. (You may already be doing this.)
It’s a big one. If you get this, life will take on a whole new meaning for you in your marketplace.
You will not be afraid of marketing.
You’ll not be gun shy about asking for money.
You’ll be free from scarcity.
You’ll stand for something bigger than you and that “something” will serve others and yourself well.
Before we get started I’d like to give you a little background on how “Big Hearts Big Pockets” came about.
When I first started coaching people online I was getting a lot of clients coming to me with a big question.
How can I get money now!?
Think about that question for a moment. What does it say about the person asking?
What does that say about their intentions in the marketplace, their customers, and their clients?
In business online and off, that question locks people into a state of mind that says, “I don’t have enough. I need more. I have to get it. Me, me, me.”
Would you buy something from someone like that? Maybe.
So let’s get into “Big Hearts Big Pockets”
Having a big heart is about showing up in the marketplace, coming from a place of contribution and giving.
Yes, you can have products and services for sale but that needs to be projected second. First and foremost is service.
Dr. Steven Covey, the author of “The 7 Habits of Highly Effective People” said it best when he said “Make the dominating question that you ask in your mind “how may I serve?”
This will put you miles ahead of people asking “how can I get money now” in the marketplace. And trust me on this, there are a whole lot of people showing up to the table of business online looking to make a buck first. This is okay. It’s just a strategy however, it’s one that will keep you small and stuck in “chasing mode” based on what I’ve seen.
Zig Ziglar, (R.I.P.) a world famous sales trainer, motivational speaker and author said it best, “You will get all you want in life if you help enough other people get what they want.”
I believe Zig, and as long as you have excellent marketing plans in place to capitalize and monetize on the wave of good will that will come from helping others, you should do real well.
I strongly believe the bigger your heart is, the bigger your pocket will grow. I also believe when you are in the marketplace giving, helping and contributing, you’ll sell more and be fearless in all your marketing endeavors.
Coming from this place you’ll create great products and services. You will be liberated because what you have to offer is far greater than any price you may be asking for your products or services.
I’d love to go on with this subject but I believe you get it. It’s real simple and profound when applied consistently over time.