One Plus One?

Often I share a frame of mind with clients that one plus one does not equal two. This basically means you can’t plant a tomato seed and then a few minutes later get some tomatoes. People tend to get suck in the one plus one equals two frame when they’re looking for a fast solution out of pain. 1+1=2 is also known as the magic bullet syndrome. It’s magical thinking and life just does not work in terms of 1+1=2. Working a job is 1+1=2 however. you show up, work and trade time for money. Going into business for yourself


Video Marketing Mindsets

It’s no secret video is an excellent way to connect to your target audience. So I don’t think I need to sell you on the importance of adding video to your business. I can share a bunch of ideas with you later on where to use video but today i want to focus on just getting your videos going. Here’s a short video if you’re not into reading the post below. Have you ever heard success is 80% mindset and 20% mechanics? It’s true and if your mindset is off, what you create in the marketplace will reflect that so


What do you really want?

Here’s an example of a conversation I have with people all the time… Them: Craig I want to go swimming. Me: Fantastic! Here’s a pool. Them: But it looks cold. Me: Yes, it may be and you will know when you get in. Them: But I don’t have a towel. Me: So maybe now is a good time to get one? Them: But that would mean I have to get in my car and go buy one . Me: Yup or find one around the house. Them: Oh crap, which color should I choose? Me: What color would you like?


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